Brand Logo / Identity
Brand identity is how your market perceives you. Including elements like brand name, brand logo, brand colours and brand theme, it’s essential to create the right emotional connection with your target audience.
An effective brand logo creates a deeper understanding and engagement with staff, vendors and customers. It takes time and patience to get it right, but the right brand identity and marketing makes good business sense.
“Your brand is what people say about you when you are not in the room
Is Your Brand Identity Working?
Best Case
Your brand is well designed, instantly recognisable and evokes strong, favourable feelings in your market.
Your target audience believes your company has a genuine and authentic personality and buying your brand says something about them to other people.
Neutral Case
Your audience recognises your brand but they don’t have strong views about what your brand has to say – or what it is promising.
Your brand isn’t differentiated from competitors, which leaves your customers asking about price discounts.
Worst Case
When asked about your brand your target market replies: “Who? What?”
Your brand isn’t memorable and elements like your logo and typography aren’t complimentary. You suspect it lacks desirability and shelf appeal. Customers may be unconvinced and buy your competitors offer instead.
The answer isn’t
blowing in the wind.
It is the wind.
Create your brand identity
You’re selling emotions
Your brand is more than just a logo or a name, it’s an emotional connection with your target audience.
Your customers aren’t just buying product features or price, they need a more compelling motive – a reason to engage with your brand emotionally.
Appearances
Get a designer done! You never get a second chance to make a good first impression.
Perceptions are reality and businesses should never underestimate how much their company’s selling power is affected by it’s appearance.
The message
What are you trying to say? Your core message needs to be compelling and straightforward so your target audience listens to what you’re saying and decides to take action.
