Is Your Product Packaging Working?
Best Case
Your product packaging is well designed, instantly recognisable and evokes strong and compelling shelf appeal. Your target audience believes your product is genuine and authentic and buying your brand says something about them to other people.
Neutral Case
Your audience recognises your product but they don’t have strong views about what your brand has to say – or what it is promising. Your product isn’t much differentiated from competitors, which leaves your customers asking about price discounts.
Worst Case
When asked about your product your target market replies: “Which? Where?”
Your packaging isn’t memorable and elements like your logo and colour aren’t appealing. You suspect it lacks desirability and shelf appeal. Customers may be unconvinced and buy your competitors offer instead.
