Throw five balls at someone and they’ll drop all of them. Throw one and they’ll catch it.
How We Stand Out!
Strategy. Made Simple.
First things first. We don’t have a patented method. Every clients is different, and we treat them as such.
That said, we do think it’s important to start by defining what makes you you. This is where we learn all about you. Who you are, what you do, why you do it. You’ll probably end up learning a little bit about yourself too.
We come out with what we call a brand platform. Don’t worry, this isn’t overblown, pie-in-the-sky strategy. It simply defines what you stand for, how this sets you apart, and why your audience should care. And it gives us our starting point.
Your Story. Smartly Told.
Now we know what you’re all about, we get thinking about how we can turn this into a compelling narrative. A story that will resonate with your audience.
We think and explore, test and re-test. What emerges is an idea. It’s usually a simple idea. But it’s an idea that ties everything together, uniting who you are, what you do and what you believe in.
We then work this idea into a strong, cohesive identity. This isn’t just how you look. It’s how you speak. How you sound. How you act. We define your visual personality, your tone of voice, your digital strategy. From here, we develop the engaging, integrated narrative that goes out into the world.
Ongoing Support.
Getting your brand out there is just the beginning. We believe in relationships. Long-term relationships built on trust and understanding. So whether you’re planning a new ad campaign, updating your website or just want to run something by us, we’re right there with you.
And because we’re not a big, faceless agency, you can be sure you’ll always work with the same core group of project managers, designers, writers and developers. The people who get you and your brand.
do things different.
How we do it?
How do you go about creating a new brand or refreshing an existing one? It’s an intricate task, more demanding than many people expect. At Brand Exposure we use our four stage process.
1. Analyse
Before we start designing your new brand, we undertake a 360 degree analysis of your market, industry, brand and customers to ensure we have a complete picture of your business environment.
Research.
What does your market want and what do they think about your brand? To find out, Brand Exposure undertakes methodical, qualitative research to ensure you have the best understanding of your marketplace and where your brand sits.
Research techniques we use include focus groups, client and distributor interviews, brand mapping your marketplace and competitor audits.
Review.
A brand review will give you a clear insight into your Brand DNA. We’ll sift through your thoughts and help you identify what’s really important to your brand. This collaborative exercise will forge a consensus in your leadership team on business direction, how to maximise your brand and empower your strategy.
Audit.
Our Brand Audit takes a comprehensive look at where your brand sits now. Brand Exposure’s process includes audits of all your customer touch points (digital and print material).
We assess how these touch points communicate to your customers and the perceptions the visuals and messages evoke. We recommend what is working and what needs to change to attract the right type of customer.
2. Define
Defining your brand is important and demanding work requiring fine judgements about values and purpose, brand personality and marketing strategy. It takes skill and experience, but it’s well worth the effort because ultimately your brand is the key to business success in a hyper-competitive world.
Brand report.
Most owners have strong feelings about where their business should be but are unsure of how to leverage their brand to get there. Brand Exposure’s brand report is a reference for your brand to empower your business strategy.
Our report includes your brand values, mission, personality, positioning, brand benefits and points of advantage in the market. This maps out a clear brand direction, visual design and identity for your brand to empower your business so that you achieve success.
Recommendations.
Brand Exposure can help you take a thorough, strategic look at your business and give you recommendations to help you succeed in your market. These include:
- Making the most of your customer base
- Winning product, promotion and distribution strategies
- Finding opportunities to improve communications and brand appeal
- Strategies to counter new entrants or price discounting
3. Develop
Brand Exposure leverages all the insights gained from your business, market and customers to create how the brand looks and feels. We determine how your brand is seen in the market and the impression it makes.
This is where we create a brand identity using imagery and messages with emotive triggers that excites and attracts your customer.
Logo and visual identity.
Brands function on different levels, but the most important is the visual. Brand Exposure can develop a new visual identity for your brand which positions your business and appeals to customers.
More than just a logo and colour scheme, our expert team will provide you with a choice of concepts designed to work across online, print and other visual media. A Brand Exposure Visual identity will help your brand stand out and make an emotional connection with your customers.
Style guide.
To ensure that your internal staff and collaborators know how to use your new brand identity and maximise your brand’s impact, Brand Exposure creates a comprehensive style guide with design element guidelines to help you understand how to make your brand look great.
Consistency is important for introducing your customers to your brand’s new identity, and a branding style guide will help you and anyone that will use your branding stay on track and and project the right message.
4. Implement
Brand Exposure can help accelerate your brand with your marketing communications and a strategy. Our team of designers, photographers, copywriters and web developers can create promotional material in line with the brand guidelines, so all customer touch points are consistent and remain on message.
Marketing material.
Brand Exposure offers every conceivable way for a business to launch their brand into the market place. With our team of expert brand designers, web developers, copywriters, market strategists and campaign managers, We can offer your business a number of services including:
- Marketing Strategy
- Website Design and Development
- Advertising and PR
- SEO and Digital Marketing
- Customer and Market Research
- Vehicle Livery Design
- Uniform Design
- Brochures and Printed Material
- Video and Photography
- Packaging Design