The male lion represents the sun in various cultures, a blazing fierce ball of fire.

The lion head symbolises courage, strength and excellence.
It is in solid red against a white background – The lion in red is symbolic of fire and the flowing mane is indicative of a reversal of rising flames. The three mane partings are to represent the three words- Confidence, control and care.
The lion’s tenacious face up mien symbolises the brand’s

Single-minded resolve
To face and overcome any challenges.
The lion has speed, is alert and has power,

This represents all that is majestic.

A lion is symbolic of power, royalty, dignity, courage and authority.

The lion has many valuable lessons to teach like self control, personal strength courage and balance and a lion is protective of it’s territory.