The name Maasilla has its roots in Tamil meaning pure, hygienic or unsullied to signify the healthy lifestyle alternative with our brands “no pesticide” concept. 

The top blue component of the identity is the monogram “m” and symbolic of a mountain as terra firma. The bottom green component is symbolic of the two intertwining earths- soil above and soil below. The green and blue colour in the identity signifies earth and sky green also symbolises growth and blue expanding horizons.

Soft, round and organic shapes are less intimidating than sharp ones. Ellipses and ovals can portray many values and feelings. The water drops shape used are to portray gentleness with calm farm scenery.

The intermingling drop logo design communicates universally. The use of negative space above the two green rings carefully creates an image of strength and trust. Circles convey friendship, community, and endurance – traits which are all important to the brand